In medias res, the answer is Yes, there are a couple of Starbucks in Sweden! But well, if you want to compare the exact amounts of those existing Starbucks in Sweden to Germany for example, you will see a big difference. And they have a good reason (or an excuse for the position of Americans) to explain about it. Just like many southern european countries, Swedish people like to keep their coffee customs rather than buy expensive (not necessarily…but kinda) american styled coffee. They seemingly find them very commercial.
Typical fika costume.
However, you’d better be into coffee because then you can make friends with Swedish people, I think I mentioned it on one of the previous posts already, as weird as it sounds, Sweden has been one of the most coffee drinking nations in the world along with their Nordic brothers. They even named it “Fika” which literally means A coffee time. So swedes consider coffee as one of their essential elements. Obviously there are people who don’t drink as much as coffee as the others but or haters, but according to my personal experiences, they definitely love coffee and drink them quite a lot at work or school.
Even though I like Starbucks and enjoy drinking their coffee from time to time, I have a tendency to find them a bit commercial, I mean I wouldn’t mind drinking some cheap and no-named coffee in stead. Speaking of that, many of American products/foods/drinks and even entertainments aren’t as much as loved as the americans expected them to be. Apple is a splendid example to begin this discussion with, obviously it’s a worldwide company and many swedish people use iPhones, iPads and Macs but in the meantime there are a lot of people avoiding their products just for being excessively expensive. So what I felt about it is that Swedes don’t want to pay a lot of money for a Phone or a laptop. As being an apple user, I find their products a bit too overpriced as well. They’re very good and I’m satisfied with what I have and use, but not sure if those are worth what I paid.
“There’s no freaking reason to be into Starbucks coffee when you have your own ones.”
God, I miss having a fika time in Sweden 😉 I can’t even afford here now, I’m just insanely busy and don’t have any good companies to enjoy with. Anyway, I’ll be back with a bunch of fun memories in Skene hiking on the mountain and spending the first day of 2016. Until then, peace and love.